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What is Search Engine Marketing? A Constantly Expanding Practice

A Digital marketing Agency will use Search engine marketing otherwise known as SEM is a term used to describe to steps that need to be taken in order to increase relevant traffic coming through the search engines, with one of the objectives being to increase rankings on the search engines. SEM could once be broken down into two main categories/processes that were search engine optimisation (SEO) and pay-per-click (PPC), however, as time has gone on the field of SEM has expanded so much and can now involve so much more, with other contributing factors often including social media marketing (SMM), Google AdWords placement targeting and integrated vertical search.

With the most popular aspects of SEM definitely being SEO, PPC and SMM – Today we are going to explain these three things to all, with the ultimate intention of selling all of their advantage and benefits. Here goes:

Search Engine Optimisation


Search engine optimisation is the process of affecting the online visibility of a website in a web search engine’s unpaid results, otherwise known as natural listings. Search engine optimisation is an ongoing process that require professional assistance and is made up of many different aspects including but not limited to technical SEO, off-page SEO and on-page SEO. SEO ensures that companies are able to show within the organic search engine results for their most profitable keywords as highly as possible and in turn can allow companies to gain more suitable website visitors in larger amounts.




Pay-per-click sometimes referred to as cost per click is an internet advertising model used to direct traffic to websites and requires business owners only to pay when their adverts are clicked. Pay per click allows company’s adverts to show highly on the search engine results quickly when the most relevant users search for terms related to their adverts. Pay per click is able to bring in the most relevant traffic and advertisers can ensure that adverts are only shown to the most relevant users, able to target individual based on their locations, ages, genders, interests and more.


Social Media Marketing

Social media marketing refers is simply using social media platforms such as Twitter, Facebook and Instagram to promote a product, company or service and is quickly becoming one of the most popular marketing types for both businesses and researchers.

If you are unsure how to market your company best on the search engines, we highly recommend that you contact a specialist digital marketing agency today who will be able to assist you in creating the most personalised and advantageous SEM strategy based on your company’s individual goals and objectives.